As a Senior Product Designer, I led impactful design initiatives that transformed key areas of the product, including enhancing the Surveys Module, evolving the Design System, and championing accessibility improvements. Additionally, I helped shape the Product Strategy to drive future growth.

Below, I talk about the impact I made on the Surveys Module and the Design System team, showcasing how these initiatives contributed to user satisfaction, team efficiency, and measurable business growth.

Shaping the Product Vision and Strategy

The Surveys Module lacked clear direction, leaving priorities misaligned and teams struggling to focus. To resolve this, I partnered with the Product Manager to create a product vision and strategy that:

• Defined a clear direction for the module.

• Aligned user needs with business goals.

• Highlighted our differentiation as a one-stop shop for HR solutions.

Through workshops with cross-functional teams, user research, and leadership feedback, we positioned the Engagement Survey as part of a complete HR ecosystem. The strategy focused on simplifying HR operations, bridging process gaps, and amplifying employee engagement.

This vision provided clarity, alignment, and a roadmap for impactful improvements, ensuring our Surveys Module remains competitive and user-focused

Image below: Check out snapshots of workshops I facilitated and the final vision and strategy presentation pitch.

Boosting Sales through New Features and Improvements

My goal was to develop solutions and improvements to the Feedz survey module, which required enhancements to meet user needs and improve its value proposition.

• Four new response types, expanding data collection capabilities.

• A sharable survey link, enabling broader participation and improving participation rates.

• An Action Plan tool, which turned survey results into tangible next steps for HR teams.

• I ran a UX audits to improve usability by addressing common pain points in the user flow.

Image below: Some of my work to enhance the experience of the Surveys Module.

Design System Evolution

As Feedz grew rapidly, ensuring design consistency became increasingly challenging. Recognizing this, I took ownership of the Design System and transformed it into a critical tool for scalability and alignment across teams.

To drive engagement and elevate its impact, I:

• Led the initiative to define 3 core Design System principles, establishing a clear foundation for decision-making and team alignment.

• Defined 6 key guidelines to ensure consistency in components, email patterns, error messages, and permissions copy.

• Brought an Accessibility-First mindset by implementing mandatory accessibility checks and handoffs for all new components.

• Facilitated biweekly DS reviews with product designers, increasing contributions to new components and documentation.

• Led weekly DS meetings with product designers and engineers, fostering collaboration and boosting contributions by 19%.

• Conducted workshops and surveys alongside other designers and the Product Design Lead to uncover and address pain points in DS adoption.

Image below: Some snapshots of workshops I facilitated and surveys we applied to improve the team's engagement to the Design System. And also a few components documentations.